A fixed block of my attention, pointed at the one thing that matters most. $3,000. Fourteen days. No handoffs.
Bring the problem you would pay ten thousand to make disappear.
How every build here started
I wanted: a YouTube that respects my attention; a screen recorder I drive from my terminal; my own affiliate system instead of a rented one; to see an entire book instead of reading another summary; AI that finds real product opportunities rather than generating pictures of them; the workflow the tool I use every day was missing; AI that had learned my editing taste and could cut my films with me; outreach that only surfaces the conversations worth having.
A different way to start.
03 — The $10K ProblemNot a vague ambition. One consequential problem.
Maybe it is a promising product idea that has stayed in your notes too long. A customer experience that is losing people. A manual workflow costing your team time every week. A launch that needs a clearer story and a real product surface behind it.
Hold that number in your head. Now compare it with what it takes to make meaningful progress.
Maybe it’s one of these — maybe it’s something else entirely. The number doesn’t move.
Two focused weeks to turn one meaningful problem into a clear decision and something real to use, test, or build on.
Two focused weeks · Direct work with me
I will get close to the problem, find the sharp edge, and make the strongest useful progress I can. The format adapts. The standard does not.
If I am not the right fit, I will say so early · No change orders · No scope argument
On a typical project, strategy moves to design, design moves to development, and every handoff creates distance between the original idea and the final outcome.
I keep the loop closed. The person interrogating the problem is the person shaping it and building it.
Your idea gets re-explained at every step — and comes back changed.
You talk to the person who builds it. That’s the whole loop.
Less ceremony, and fewer translation errors.
Faster decisions, because there is always something real to react to.
Product, message and visual experience built around one point of view.
Senior attention from the first conversation through to the result.
The work is yours at the end either way. What happens next is a decision you make after you've seen the work, not before.
One ask, whichever way it goes: come to the first call able to make the decision. Two weeks doesn't survive an approval chain.
Don has an unusually rare combination of product instinct, design taste, and technical range. If you need to move from a promising concept to a working product without layers of handoffs, Don is the person I would call.
Working with Don, you quickly realize his talent for design is matched only by his strategic insight. He is a master at identifying innovative solutions that are both consumer-focused and market-ready.
He possesses the vision of an entrepreneur and the technical discipline of a seasoned executive. He approached my business with the same diligence and fiscal responsibility as if it were his own.
Or a problem that has become too expensive to ignore. Let’s make the next meaningful move.
Five questions that turn a vague irritation into something specific enough to build — and tell you what it’s quietly costing every year. Ten minutes. I’ll send it over, plus a note whenever the next build ships.